--- title: An Open Letter to Patagonia description: "Almo Nature commends the decision made by Yvon Chouinard, founder of Patagonia, to \"go purpose\" instead of going public." image: https://blog.almonature.com/hubfs/images/featured-image-almo-nature-min.png --- [![almonature-logo-4](https://blog.almonature.com/hubfs/almonature-logo-4.svg) ](https://www.almonature.com/en/?hsLang=en-ca) ![EN](https://blog.almonature.com/hubfs/country_flags/ca.svg) - [![EN](https://blog.almonature.com/hubfs/country_flags/us.svg)](https://blog.almonature.com/en-us/an-open-letter-to-patagonia?hsLang=en-us) [![almonature-logo-4](https://blog.almonature.com/hubfs/almonature-logo-4.svg) ](https://www.almonature.com/en/?hsLang=en-ca) - Products - About us - [Where to buy](https://www.almonature.com/it/trova-un-negozio?hsLang=en-ca) [![EN](https://blog.almonature.com/hubfs/country_flags/ca.svg) ](https://blog.almonature.com/en-ca/an-open-letter-to-patagonia-0?hsLang=en-ca) [![EN](https://blog.almonature.com/hubfs/country_flags/us.svg) ](https://blog.almonature.com/en-us/an-open-letter-to-patagonia?hsLang=en-us) Products - Cat Food - Dog Food - Cat Litter Cat Food - [Natural HQS](https://www.almonature.com/en-ca/cat-products?segment=Natural%20HQS&hsLang=en-ca) - [Mousse HQS](https://www.almonature.com/en-ca/cat-products?segment=Mousse%20HQS&hsLang=en-ca) - [Complete HQS](https://www.almonature.com/en-ca/cat-products?segment=Complete%20HQS&hsLang=en-ca) - [La Cucina HQS](https://www.almonature.com/en-ca/cat-products?segment=La%20Cucina%20HQS&hsLang=en-ca) - [Supportive Formulas HQS](https://www.almonature.com/en-ca/cat-products?segment=Supportive%20Formulas%20HQS&hsLang=en-ca) - [Hydration Help HQS](https://www.almonature.com/en-ca/cat-products?segment=Hydration%20Help%20HQS&hsLang=en-ca) - [Classic Complete](https://www.almonature.com/en-ca/cat-products?segment=Classic%20Complete&hsLang=en-ca) [![bio-diversity-menu-icon](https://blog.almonature.com/hubfs/bio-diversity-menu-icon.png) All Cat Food ](https://www.almonature.com/en-us/cat-products?hsLang=en-ca) Dog Food - [Natural HQS](https://www.almonature.com/en-ca/dog-products?segment=Natural%20HQS&hsLang=en-ca) - [Complete HQS](https://www.almonature.com/en-ca/dog-products?segment=Complete%20HQS&hsLang=en-ca) [![bio-diversity-menu-icon](https://blog.almonature.com/hubfs/bio-diversity-menu-icon.png) All dog food ](https://www.almonature.com/en-us/dog-products?hsLang=en-ca) Cat Litter - [All Litter](https://www.almonature.com/it/lettiere?hsLang=en-ca) - [Soft Texture](https://www.almonature.com/it/catlitter-soft-texture?hsLang=en-ca) - [Grain Texture](https://www.almonature.com/it/catlitter-grain-texture?hsLang=en-ca) About us - [Brand Profile](https://www.almonature.com/it/manifesto?hsLang=en-ca) - [Our history](https://www.almonature.com/it/la-storia?hsLang=en-ca) - [The company](https://www.almonature.com/it/rendicontazione?hsLang=en-ca) - [Reintegration Economy](https://www.almonature.com/it/reintegration-economy?hsLang=en-ca) Choose another country or region to see content specific to your location. English (US) [ Continue ](https://blog.almonature.com/en-ca/?hsLang=en-us) ### Almo Nature commends the [decision](https://www.patagonia.com/ownership/) made by Yvon Chouinard, founder of Patagonia, to "go purpose" instead of going public. It is a bold move, but our planet's survival urgently depends on individuals and organizations to disrupt the status quo that has led to today's environmental crisis. Patagonia and Almo Nature now share a common purpose: to protect the planet rather than generate wealth for shareholders. In 2019, Almo Nature's founders, Pier Giovanni and Lorenzo Capellino, transferred their ownership and dividend rights to nonprofit organization, [Fondazione Capellino](https://fondazionecapellino.org/en/fondazione-capellino?hsLang=en-ca) (Capellino Foundation). This action transformed Almo Nature into an instrument of change... one that reintegrates nature with profit instead of taking from nature to increase individual wealth. ### We call this business model Reintegration Economy. *A message from Almo Nature founder Pier Giovanni Capellino on Reintegration Economy* Alongside its mission to protect biodiversity and combat climate change, the Foundation promotes Reintegration Economy in hopes that other companies will join us in adopting this or similar business models that put the planet first. We are elated that Patagonia has become one such company! ### Bravo Patagonia! 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We started our activities in Italy...** - [** ](https://blog.almonature.com/en-ca/an-open-letter-to-patagonia-0?hsLang=en-ca) - [** ](https://blog.almonature.com/en-ca/an-open-letter-to-patagonia-0?hsLang=en-ca) - [** ](https://blog.almonature.com/en-ca/an-open-letter-to-patagonia-0?hsLang=en-ca) - [** ](https://blog.almonature.com/en-ca/an-open-letter-to-patagonia-0?hsLang=en-ca) [** ](https://blog.almonature.com/en-ca/an-open-letter-to-patagonia-0?hsLang=en-ca) ![Chat with us](https://blog.almonature.com/hubfs/icons/chat-icon.png) AlmoNature AI ![Close chat](https://blog.almonature.com/hubfs/icons/close-icon.png) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Almo Nature", "url" : "https://blog.almonature.com/en-ca/author/almonature" }, "dateModified" : "2022-10-28T15:55:58.091Z", "datePublished" : "2022-10-28T15:55:58.000Z", "headline" : "An Open Letter to Patagonia", "mainEntityOfPage" : { "@id" : "https://blog.almonature.com/en-ca/an-open-letter-to-patagonia-0", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.almonature.com/hubfs/almonature-logo-4.svg" }, "name" : "Almo Nature S.p.A" } } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://5354869.fs1.hubspotusercontent-na1.net/hubfs/5354869/30_SUBTITLE-1.mp4", "dateModified" : "2025-03-16T05:15:23.104Z", "duration" : "PT30.037S", "height" : 2160, "name" : "30_SUBTITLE-1", "thumbnailUrl" : "https://5354869.fs1.hubspotusercontent-na1.net/hubfs/5354869/30_SUBTITLE-1.mp4/medium.jpg?t=1742102123104", "uploadDate" : "2022-09-12T07:32:17.547Z", "width" : 3840 } ```