I think that the time of telling others what to do has passed: it has now become imperative that we take personal initiative, each of us according to our capability. On January 1, 2018, following a long consideration that started way back in 2013, my brother Lorenzo and I donated (in our eyes, gave back) the asset born from our work, the property of our firm, Almo Nature , thus dedicating the profits generated, from that day on, to the protection of biodiversity.
Without a revolution of the way we think, we humans will forever remain what we are today: a species that is dangerous to others to itself. We must strive to attain that ‘better’ version of ourselves sought by myths, religions, ideologies, and post-ideologies.
Pier Giovanni Capellino