--- title: "From Just Freedom to \"The Promise\": the wolf in the world of Almo Nature" description: "From Just Freedom to \"The Promise\": the wolf in the world of Almo Nature" image: https://blog.almonature.com/hubfs/Imported_Blog_Media/the-promise-wolf-almonature-5.jpg --- [![almonature-logo-4](https://blog.almonature.com/hubfs/almonature-logo-4.svg) ](https://www.almonature.com/en/?hsLang=en-gb) ![EN](https://blog.almonature.com/hubfs/country_flags/gb.svg) [![almonature-logo-4](https://blog.almonature.com/hubfs/almonature-logo-4.svg) ](https://www.almonature.com/en/?hsLang=en-gb) - Products - [Companion for Life](https://www.almonature.com/it/companion-for-life?hsLang=en-gb) - Call for Projects - About us - [Where to buy](https://www.almonature.com/it/trova-un-negozio?hsLang=en-gb) Products - Cat Food - Dog Food - Cat Litter Cat Food - [All Cat Food](https://www.almonature.com/it/prodotti-per-gatti?hsLang=en-gb) - [Functional](https://www.almonature.com/it/alimenti-funzionali?hsLang=en-gb) - [Kibble](https://www.almonature.com/it/gatto-crocchette?hsLang=en-gb) - [Wet food](https://www.almonature.com/it/gatto-umido?hsLang=en-gb) - [Snack](https://www.almonature.com/it/gatto-snack?hsLang=en-gb) [![bio-diversity-menu-icon](https://blog.almonature.com/hubfs/bio-diversity-menu-icon.png) Impact on biodiversity ](https://www.almonature.com/it/impatto-sulla-biodiversit%C3%A0?hsLang=en-gb) [![nutritional-advice-menu-icon](https://blog.almonature.com/hubfs/nutritional-advice-menu-icon.png) Cat nutrition advice ](https://www.almonature.com/it/consiglio-nutrizionale-gatto?hsLang=en-gb) Dog Food - [All Dog Food](https://www.almonature.com/it/prodotti-per-cani?hsLang=en-gb) - [Kibble](https://www.almonature.com/it/cane-crocchette?hsLang=en-gb) - [Wet food](https://www.almonature.com/it/cane-umido?hsLang=en-gb) - [Snack](https://www.almonature.com/it/cane-snack?hsLang=en-gb) [![bio-diversity-menu-icon](https://blog.almonature.com/hubfs/bio-diversity-menu-icon.png) Impact on biodiversity ](https://www.almonature.com/it/impatto-sulla-biodiversit%C3%A0?hsLang=en-gb) [![nutritional-advice-menu-icon](https://blog.almonature.com/hubfs/nutritional-advice-menu-icon.png) Dog nutrition advice ](https://www.almonature.com/it/consiglio-nutrizionale-cane?hsLang=en-gb) Cat Litter - [All Litter](https://www.almonature.com/it/lettiere?hsLang=en-gb) - [Soft Texture](https://www.almonature.com/it/catlitter-soft-texture?hsLang=en-gb) - [Grain Texture](https://www.almonature.com/it/catlitter-grain-texture?hsLang=en-gb) Call for Projects - [Home Page](https://www.almonature.com/it/re-community?hsLang=en-gb) - [Participating projects](https://www.almonature.com/it/companion-for-life/projects?hsLang=en-gb) - [International commission](https://www.almonature.com/it/companion-for-life/re-community-giuria?hsLang=en-gb) - [FAQs](https://www.almonature.com/it/companion-for-life/faqs-domande-frequenti?hsLang=en-gb) - [Download the call for projects](https://blog.almonature.com/hubfs/re-community-projects/UK-Companion-for-Life-Call-for-Project-Annex-1-and-2.pdf?hsLang=en-gb) About us - [Brand Profile](https://www.almonature.com/it/manifesto?hsLang=en-gb) - [Our history](https://www.almonature.com/it/la-storia?hsLang=en-gb) - [The company](https://www.almonature.com/it/rendicontazione?hsLang=en-gb) - [Reintegration Economy](https://www.almonature.com/it/reintegration-economy?hsLang=en-gb) ![From Just Freedom to "The Promise": the wolf in the world of Almo Nature](https://blog.almonature.com/hubfs/Imported_Blog_Media/the-promise-wolf-almonature-5.jpg) > *One day, in modern times, a good man met a wolf. He was fascinated by the wild nature of the animal staring at him warily with deep eyes. They stood looking at each other for a moment, then the man asked: "I know that your life is troubled, what could we do, as humans, to preserve it?" The wolf was silent for a moment and then said: "Forget me"*. This is how **Pier Giovanni Capellino**, founder and president of Almo Nature, imagined the encounter between man and wolf. It is because of Capellino's vision, that **Almo Nature** has put the incredible predator at the heart of its charity and communication projects. ### **The defence of the wolf in Almo Nature projects** **The wolf** is a key part of Earth's **biodiversity** that needs to be preserved, however it is still in danger from **poaching** or accidents caused by man. To respond to this emergency **Just Freedom**, the wolf recovery unit, was established. Donated by **Almo Nature **to the **Centro Tutela e Ricerca Fauna Esotica e Selvatica – Monte Adone**, the centre's aim is to heal wolves that are found wounded or in difficulty and **reintroduce them into the wild** once healed. These initiatives, implemented as part of Almo Nature's vision, don't forget the view of people, like farmers, whose livestock might be at risk due to the presence of wolves. To address this issue, projects have also been put in place to ** support flock guard dogs and their masters**, the farmers who choose to peacefully coexist with the predator. About this, **Capellino** has suggested a change of perspective: “We believe that indigenous predators living in Italian territories - like the wolf – could constitute a real added value for all the products that agriculture produces in the region; they should therefore be marked with a ‘protection' trademark and then well promoted and commercialised. Buying a product from an area where biodiversity is preserved offers something extra to the final consumer, a great luxury to be enjoyed, a real added value that combines product quality, conservation and respect for the land and its natural ecosystem."New projects supporting livestock guard dogs in Liguria and in Lessinia are starting soon.  ### **Art for wolves and Almo Nature** The weight of initiatives in favour of the wolf and farmers are not enough to bring forth the urgent change of perception the defence of this beautiful animal needs. This is where **art** can make a difference in supporting this good cause. Through art we can raise awareness about the wolf's plight and the key role it plays in supporting Earth's biodiversity. Through art, [**The Promise**](https://www.almonature.com/en/guarda/the-promise/?hsLang=en-gb), the short movie directed by **Oscar-winner Gabriele Salvatores** for **Almo Nature** was born, bringing to life Capellino's initiative to tell the story of the ancient alliance between man and wolf and the evolution of the relationship between man and dog, its domesticated descendant. **Capellino** explains: “I imagined that to convince wolves to become dogs, man would have had to promise something; we thought that it would be important to verify what the conditions of this promise could be." The result is a modern fable that touches the heart of many people, but above all invites everyone to reflect on the need to protect biodiversity, starting with defending the wolf's living space. #### Related Articles [![The wolf at the cinema: From realism to idealisation – 5 symbolic movies](https://blog.almonature.com/hubfs/Imported_Blog_Media/Zanna-Bianca-2-1.jpg) ](https://blog.almonature.com/en-gb/the-wolf-at-the-cinema-from-realism-to-idealisation-5-symbolic-movies?hsLang=en-gb) [Impact of Human Activities on Biodiversity,](https://blog.almonature.com/en-gb/tag/impact-of-human-activities-on-biodiversity) [Project stories](https://blog.almonature.com/en-gb/tag/project-stories) May 28,2015 ###### [The wolf at the cinema: From realism to idealisation – 5 symbolic movies](https://blog.almonature.com/en-gb/the-wolf-at-the-cinema-from-realism-to-idealisation-5-symbolic-movies?hsLang=en-gb) The **wolf**, fearsome predator and loyal member of the pack, has always inspired the creativity of writers, painters and filmmakers. 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[![The wolf and the wolf pack: a perfect mechanism of social organisation](https://blog.almonature.com/hubfs/Imported_Blog_Media/Pack-of-wolves-2-1.jpg) ](https://blog.almonature.com/en-gb/the-wolf-and-the-wolf-pack-a-perfect-mechanism-of-social-organisation?hsLang=en-gb) [Impact of Human Activities on Biodiversity,](https://blog.almonature.com/en-gb/tag/impact-of-human-activities-on-biodiversity) [Project stories](https://blog.almonature.com/en-gb/tag/project-stories) May 28,2015 ###### [The wolf and the wolf pack: a perfect mechanism of social organisation](https://blog.almonature.com/en-gb/the-wolf-and-the-wolf-pack-a-perfect-mechanism-of-social-organisation?hsLang=en-gb) When you come to understand the inner workings of a wolf pack, the idea that only man is capable of living in a perfect social structure seems somewhat pretentious.... 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