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To be able to feed your dog kibble (dry food) that you know the origin and the condition of the ingredients used, you need to be aware of two key points: The quality of...
Fresh meat and fresh fish: the ingredients that provide superior quality to our kibble
It’s probably no surprise that animal proteins are the most important nutrients for developing cat and dog food. They’re rich in essential amino acids, are fundamental...
Understanding pet food ingredients, labels and regulations
Words should have the power to inform and to move, not to leave people confused! For this reason, we would like to provide all the relevant facts regarding pet food...
Kibble with 100% fresh meat or fish: the important facts
Why use fresh meat or fresh fish in kibble? We are often asked what this actually means and how it’s even possible. The term fresh meat is not the first thing that...
A vegetarian diet for cats and dogs? Let's respect their nature!
A vegetarian diet for cats and dogs: can the alternative dietary choice of a large percentage of the population be automatically extended to our four-legged friends?...
Crude ash: understand the analytical components of a pet food label
Years ago - when pet food production was in its infancy – crude ash was synonymous with poor quality. But today, this is no longer true. In today's article, we explain...
Holistic for cats: same quality, new look
Our Holistic range for cats is a complete nutritional approach offering a range of maintenance and functional recipes to suit every cat’s need. You might’ve already...